Free-standing inserts (FSI) – An advertisement in a print publication which is not bound and separated by any editorial. FSI’s are typically distributed with newspapers, magazines, and catalogs.
Frequency – The estimated number of times individuals are exposed to an advertising message.
Full position ad – An ad bordered by reading matter in a newspaper, increasing the likelihood that consumers will read the ad.
Ghostwriter – As a writer with no byline, ghostwriters usually work without the recognition that credited authors receive. They often get flat fees for their work without the benefit of royalties.
